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Download Grammarly for Mac. With our free desktop app, you can drag and drop documents on the Grammarly icon to instantly improve your writing. Cyber Dust is a cool secure messaging app, which along with security & privacy brings features that are pretty sleek. It likes to call its messages Dust and broadcast messages Blast. All the Dusts and Blasts are heavily encrypted and are never stored in permanent storage. The app along with others on this list prevents screenshots as well. Blast is a productivity booster application any Mac user could use to save time by having his files at his fingertips. Blast keeps track of all the files the user has been recently using on his Mac. A 'text blast' is an SMS text message sent from a single source to a large group of people simultaneously. Most often used in the retail industry, sending a text message blast has been.

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Text blast services have been on a meteoric rise leading to the majority of businesses now having a mobile marketing strategy in place. The mobile phone grows with importance every day, as does its list of capabilities and functions. From listening to music and watching videos, to playing games and even starting your car, you can do anything and everything on these devices. This makes the mobile phone a powerful marketing tool that is vital to be taken advantage of if you want to thrive in today's technologically-driven society.

Why Text Blast?

• In 2018, SMS Open Rates are 98% (HuffingtonPost)
• Mobile Traffic Accounts for 52.2% of All Online Traffic Worldwide (Statista)
• 82% of Customers Use Their Phone In-Store When Making a Purchase Decision (Omnicore)
• 50% of People Check Their Phone Immediately After Waking Up (Omnicore)
• 75% of Millennials Prefer to Communicate via Text (CustomerThink)
• 9 in 10 Users Who Enroll in SMS Loyalty Programs Feel They Gained Value (BrickandMobile)

How To Text Blast

Once you've chosen your plan and are logged into the text blast software, using SMS blasts are as easy as following these three simple steps:

• Step 1: Upload your list of opted-in individuals
• Step 2: Write out a message customized to your marketing strategy
• Step 3: Hit 'Send' to broadcast your message to your contacts from a regular 10-digit number

--> Check out our Getting Started Guide to learn helpful tips that'll get you on your way! <--

Top 5 Best Use Cases for Text Blasting

1. Appointment Reminders
   • Any business that schedules appointments can benefit from SMS texting. Whether it be a doctor's office, medical spa, auto body repair shop or hair salon, utilizing texts will be much more effective than an auto-dialer and will save you a significant amount of time instead of making those reminder calls manually every day.
2. Alerts
   • Send out emergency alerts that customers or clients need to be aware of, or send out non-emergency-related alerts that notify individuals about a temporary change in business hours, scheduling changes, weather delays, cancellations, new products, or anything else they should be aware of.
3. Coupons/Incentives
   • Coupons and incentives are a great way to build your contact list by enticing them to receive a special discount. This is also a great opportunity to attract customers to your business on a slower day, or bring them back in as a repeat customer.
4. Contests/Votes
   • Text blast software is also a great way to gather information about your business and see the results. Ask your customers what their favorite product is or what they'd like to see more of.
5. Feedback
   • SMS texting platforms provide the ability to receive inbound messages from customers, which is an invaluable medium for receiving critical feedback and suggestions relating to your business.

How are Businesses Using Text Blast Marketing?

Here are some of the types of businesses using SMS to their advantage:

• Retail
  • Send coupons, ask for feedback and promote new merchandise
• Bars & Restaurants
  • Advertising time-sensitive promotional offers, showcasing new menu items
• Trade Shows
  • Drive traffic to keynote events, demonstrations and booths
• Schools
  • Send emergency alerts to faculty and parents and update on school events
• Doctors and Dentists
  • Send appointment reminders, alert of test results
• Entertainment Venues
  • Event reminders, exclusive offers, ticket giveaways
• Accountants / Tax Firms
  • Send appointment reminders, countdown to tax filing, tax return status updates
• Real Estate
  • Reach interested leads, send new property listings, confirm and book showings
• Healthcare
  • Provide test results, prescription reminders, set appointments and get feedback

6 Best Practices When Using Text Message Marketing

1. Clearly Communicate What Your Subscribers Can Expect
   • Make them aware of what type of messages they will receive. You don't want them to be blindsided and as a result, end up un-subscribing from your service.
2. Pay Attention to Frequency
   • Avoid sending texts all the time. Aim to keep it around 2-4 texts per month to avoid customers developing a poor attitude towards your business.
3. Include Disclaimers
   • Associations affiliated with the wireless communication industry require you to include related text such as, 'Msg & Data rates may apply'. Add this to your auto reply so you don't find yourself in any trouble.
4. Provide a Way to Opt-Out
   • Subscribers should be aware that they can opt-out if the content being sent is not what they were looking for, or if they are no longer interested. This will help maintain a good brand identity.
5. Send Messages During Normal Hours
   • Be courteous to your subscribers and only send messages during normal business hours. You'll most likely want to inspire immediate action from your customers, therefore sending at the right time will ensure your efforts are responsive.
6. Provide Something of Good Value
   • If customers are giving you permission to text them, you'll want to make sure you are giving them something beneficial in return. Avoid duplicating campaigns and aim to differentiate each message you send.

Why Use Group Texting?

Final Thoughts:

• Nearly every business needs a mobile marketing strategy
• Customers are demanding a greater mobile experience from a business
• Marketers have already adopted text blasting, don't fall behind!

1. Free incoming messages
2. No contract Monthly Plans or pay as you go credits
3. Customers can text your Keyword to join your texting list

Interested in trying Group Texting for free? Sign up for a free trial to get started today!

Despite smartphone ownership in the US doubling in the past five years, there are many people who still do not have access to Mobile Internet Devices (about 102 million at last count). However, 98% of the population does have access to a cell phone or other device capable of receiving SMS text messages.

This is why a lot of nonprofits, businesses, and even emergency response teams take advantage of text blast software to quickly broadcast messages in a format that almost everyone can receive very quickly.

What Is a Text Blast

A 'text blast' is an SMS text message sent from a single source to a large group of people simultaneously.

Most often used in the retail industry, sending a text message blast has been identified as the most effective way for businesses to connect with customers, raise brand awareness, and increase purchasing intent.

Outside of the retail industry, many organizations use the services provided by their text blast service to communicate with their members. Many people have received a text blaster from their church, their political party, their football team, or even their employer.

Some jurisdictions even have emergency systems to warn citizens of “imminent threats to safety or life.”

SMS technology is by far the most preferred way to send a text blast. Due to the fact that 98% of the population possesses the technology needed to receive an SMS text blast, it's the most efficient way to reach everyone.

Some organizations have tried to use messaging apps as a substitute for sending SMS texts. The problem with instant messaging apps is the deliverability. Even the best messaging apps have limits on the number of contacts that can be sent a message at the same time. Furthermore, everybody subscribed to receive messages from an organization using a messaging system, like email or instant messages, must have the particular app downloaded and have access to the Internet in order to receive the messages.

One of the reasons that emergency services choose to use SMS-based emergency technology is that data networks can get overloaded during crisis situations. SMS Messages can still get through when phone calls, emails, and MMS messages may fail. Schools, employers´ organizations and hospitals tend to use these services for the same reasons.

Furthermore, sending a mass text from a computer is quick, easy and inexpensive.

In order to send a text blast from a computer, you have to sign up for an account with a service provider. Usually opening an account is free, and most text blast companies offer a choice of packages depending on your anticipated use of the service. Some offer free trials so you can become familiar with sending a text message blast from a computer, or provide a pay-as-you-go option.

Once you have opened your account, you are able to log into the service provider´s browser-based text messaging platform. With the platform open, you simply upload your list of contacts, write your message, and click send. Within minutes, your message will be received and read by your contacts, with any replies being sent directly back to the platform.

Because the best software to use is browser-based, you can log into your account from any device that has Internet access. This means that when you send a text message blast from a computer, you do not have to sit by the computer waiting for replies.

Measuring the Success of Your Text Blast: You can check delivery rates, open rates, and spikes in engagement - and read your replies - from any device at any time.

Mobile marketing is effective because of the intimacy and immediacy of text messaging. Research has found that more than 90% of Americans keep their mobile devices within reach at all times of the day, and most people tend to reach for their cell phones or smartphones as soon as they hear the ringtone of an incoming message.

As a result, 94% of text messages are opened and read within three minutes of receipt, compared to a three-minute open rate for email of just 22%. Direct mail and Social Media Marketing have even poorer response rates - just 29% of Tweets and 12% of Facebook posts are ever read - while SMS marketing performs four to five times better than online advertising for creating brand awareness and increasing purchasing intent.

SMS marketing uses a channel of communication that most people are familiar with. You do not have to have any special technical skills to send a text message and, because people tend to reach for their mobile device as soon as they hear its ringtone, you do not have to design a creative advertisement or write an attention-grabbing headline for your message to be read.

Features to Look for in a Text Blast Service

No matter what software applications you use, you are probably aware that some are better than others for specific purposes. The best mobile marketing software has certain features that can make your mobile marketing experience easier, cheaper to use and more effective. These features include:

• Templates

  The option to save sent messages as templates so that you can use them again for future messages. This saves you time composing the same message multiple times if you run recurring campaigns.



• Multimedia Files

  The option to complement - or replace - plain text messages with multimedia files such as images, video, and audio to increase the impact of your messages. As they say: “a picture is worth a thousand words”.



• Tiny URLs

  The option to integrate tiny URLs into your text message or attach digital coupons and QR codes. When attached to a text blast, digital coupons have a redemption rate up to eight times higher than when attached to an email.

• Contact Segmentation

  The option to divide your list of contacts into groups. By sending a text message blast from a computer to only those people for whom it is relevant, you avoid “wastage” and reduce your marketing costs.



• Personalization

  The option to personalize your text messages with the recipients´ names. This particular feature helps to develop brand awareness and foster a relationship between the organization and the recipient.

  See All EZ Texting Features! >

Because of the potential for SMS marketing to be abused by spammers and hackers, you cannot simply purchase a list of cell phone numbers and upload it to the text marketing service. Sending a text blast from a computer - or from any device - is a permission-based activity and you have to build a text blaster contact list from scratch or from a database of customers that have already given you their permission to contact them.

There are various tools you can use to build your customer database, but none are more effective than keywords and short codes. Keywords are the words you invite a potential customer to text to a short code number in order to take advantage of a promotion (for example text “discount” to 313131). When the potential customer texts the keyword to the short code number, they are added to your database and opted in to receive future text messages.

Keywords and short code numbers are often included in a subscription package or can be rented from text blast software companies. These companies can also supply other marketing tools such as “Click-to-Join” widgets that you can place on your website or Facebook page. “Click-to-Join” widgets can be an effective way to attract online visitors, especially when visitors are promised they will be the “first-to-know” about forthcoming deals and promotions.

Text Blast for Business

As many marketing executives will confirm, marketing is not simply about getting your message heard. It is about generating engagement, developing brand awareness and increasing purchasing intent. There are several ways in which a text blast for business can achieve this. Three have already been mentioned - tiny URLs, digital coupons and QR codes. All three are particularly effective at generating engagement, but we would like to add a little more about tiny URLs.

It has been reported that SMS marketing messages containing tiny URLs have a ten times higher click-through rate than emails containing the same URLs. This is an important consideration when marketing to the 15 to 25-year old “Text Generation” demographic. The 15-25 year age group is considered one of the most valuable consumer demographics, yet one of the hardest to engage. However, brands using a text blast for business to complement other forms of marketing report reaching up to 95% of their target audience.

Polls

Polls are another way in which a business can generate engagement, develop brand awareness and increase purchasing intent. Polls are easy to build into text blast marketing.

Nonprofits

It was mentioned at the beginning of this article that there are plenty of non-commercial uses for a text blast service and many people will have been exposed to a “text blaster” without possibly realizing it. Non-profit organizations have found many non-commercial uses for a text blast service. A text blaster can be used by a church to solicit donations or assistance for those in need, by a community group to remind individuals about forthcoming meetings, or by a political party to “Get Out the Vote”.

Emergencies

Due to data networks often being overloaded during crisis situations - and because SMS texting has a greater and immediate reach - employers, schools and emergency services use SMS technology to send emergency text blasts. The immediate reach feature is also an advantage when advising contacts of meeting cancellations or last-minute venue changes. The best text blast software will even advise you who has read your message so you can manually call anybody who may not be aware of an important or adverse event.

Notifications

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Employers can also send a text blaster to advise jobseekers of work opportunities, while schools can send permission slips to parents attached to a text or increase attendance at forthcoming organized events. Some of the more unusual uses of a text blast service include a lost pet finders´ service, a weather alert service for fans attending football games, a service to help lost delegates at conferences, and a radio music request service at Power 105.1 in New York.

5 Compliance Tips from the CTIA

1. No Unsolicited Messages
2. Use Proper Opt-In Methods
3. Explain You Recurring Text Program
4. Allow Customers to Opt-Out Easily
5. Your Content Must Be Appropriate

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The rules for sending a mass message are quite rigid and contained within the Telephone Consumer Protection Act (TCPA) of 1991. The Act contains rules and regulations about building a contact list, giving contacts the option to opt out of your text blast service and specifying the frequency and number of messages that can be sent to prevent spamming.

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As well as the TCPA, there is a “Code of Conduct” prepared by the Mobile Marketing Association with assistance from Yahoo, Microsoft, and Verizon. Although the “Code” includes guidelines for text marketing, it contains certain safeguards to protect individual privacy standards and avoid the introduction of further regulations. Even if your organization is not intending to use a text blast service for marketing, it is advisable to be familiar with the “Code”.

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Finally, all text blast activity is subject to the rules of the Cellular Telecommunications Industry Association (CTIA). The CTIA is an Association of “carriers” (the telephone companies that carry and deliver your messages), and their rules stipulate what material is considered inappropriate - typically violence, hate speech, profanity, and the endorsement of illegal activity. Text messages that contain inappropriate material will not get delivered and likely result in text blast companies terminating your service.

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If you would like further information about the benefits of SMS marketing, the best software to use to achieve maximum impact, or how to get started with your first text blast, free advice is available from our team of Client Success Managers. Our team will also be able to answer any questions about rules and regulations, and offer tips about the best way to generate engagement when sending a text message blast from a computer.